Lams Luani Interview

Whats your name and what genre of music do you perform?

My name is Lams Luani. The genre of music that I perform is rap. I like to pride myself on being able to switch to different styles like RnB, Afrobeats, drill, new jazz, and yeah.

What makes the genre of music that you perform uniquely yours?

What makes the genre of music uniquely mine is, you know, I come from, Nigerian background. So sometimes I might jump on Afrobeats or some based in The UK. So sometimes I might jump on drill or new jazz or something where, you know, someone that’s not Nigerian, someone that’s from, I don’t know, Portsmouth might be able to relate to it, if that makes sense.

Do you feel there is pressure to confirm as an artist navigating in today's music industry?

As an artist navigating in today’s music industry, I think there’s definitely a lot of pressure to conform to what’s going on right now. I think if you wanna be successful, you might wanna be able to adapt to what’s going on and your music kind of reflect what’s going on in 2025 or whatever year you’re making music in. However, I feel like it is vital to do what you want. Like, if you wanna recreate something from the past or if you wanna do something that’s just out of the box, then go for it.

If you could take a moment from your life and turn it into an album what would be the moment?

If I could take a moment from my life and create into album, I’ll probably recreate the time I went to prison And the whole the whole experience and what it was like for me, I think, will be a very chaotic, dramatic, cinematic album. I’ll take inspiration from Good Kid, Mad City by Kendrick Lamar and My Crazy Life by YG, and I’ll just make it like a movie for the for the listener to experience all the way through.

How do you keep your creativity alive during moments of silence or struggle?

How do I keep my creativity alive during moments of silence or struggle? I think life imitates art, so I feel like you need to be really in tune with your life. I mean, sometimes when I can’t write, I like to, like, watch a movie or watch a series or just, you know, have a conversation with someone and try and put myself in someone else’s shoes or just see something outside of myself. You know? Go to somewhere to eat or somewhere that I haven’t been before and just, you know, smell new things, hear new things, see new things, and just feed my mind, really.

How does your Nigerian heritage and London upbringing influence your sound and identity?

So how does my Nigerian and London upbringing influence my sound and identity? I’ll say being Nigerian is Nigeria is a very vibrant, vibrant place. It’s a very busy place. It’s a very, you know, chaotic place. A lot of traffic, a lot of noise. So I think that influences my melodies, my confidence, my rhythm, and just the way I, you know, just get on the Mac. I think London is more of, like, the context of my music, so the slang, the experiences of growing up. And, yeah, I think the way it’s a good marriage because they’re both really busy, chaotic city is very unpredictable. So that’s why I like my music to be unpredictable. So I think that’s how it influences my sound and, and my character.

What kind of legacy do you want to live behind in life and in music?

What kind of legacy do I want to leave behind in life and in music? I would say in music, I want to be able to have a catalog that, you know, tells my story and is you know, it sells well, but it also entertains people, makes people dance, inspires people. I’d also like to put other artists, other singers, rappers, songwriters, producers in a position as well where they can tell their story and create music, in life as well, you know, outside of helping my friends and family, I wanna help people in the world that are less fortunate, people that are struggling with things like homelessness, mental health back home and in this country as well.

Who's kept you grounded and been inspirational in your journey?

Who’s kept me grounded and who’s been instrumental in my journey. I’ll say my manager, Ray, definitely, he saw the vision when, you know, nobody else saw the vision, and he keeps me, you know, he keeps me focused. He makes me see the bigger picture when it comes to music and and the business. I would say definitely God as well, first and foremost. I’ll say my friends and family keep me grounded as well, and they are people that I can turn to for advice and, you know, just people to to to keep my mind sharp.

Do you think the music industry supports black artists

Does the music industries fully support black artists? I’ll say we live in a country that is, you know, is 87% white. You know? So there’s always gonna be a bias when it comes to artists, and, you know, it’s gonna definitely be a struggle for a lot of artists.

However, we do see examples like Dave, Stormzy, Little Simms, Stef-London, so many different black artists that are at the forefront and are benefiting. So I think that is a good thing, and I do think that there is a lot of problems, systematically in The UK, in The US, but I do feel like we are seeing some progress. So I just hope that continues to be the case.

Before you go can you drop a 15 sec freestyle for us?

Okay. Okay. I’ve got you. This one goes like this.

No one’s perfect. True say I gotta break these curses. I got a yearning for the earnings right now, so there’s no disturbing. I’m trying to send them, man, to a place where they don’t respawn, and there’s no returning. If I lose my shade like MDT, my g cause, the world keeps turning. Matter of fact, I got beef with a white man in a courtroom, and I’m still got a butt of the blacks.